Was it a stunt to name wrong winner?

You may not have seen Sunday night'sto have heard about host Steve Harvey's major gaffe in naming, then crowning, the wrong contestant as the winner. The embarrassing blunder has been making the rounds on social media for the last 18 hours, sending #MissUniverse2015 skyrocketing to the top of the list of topics trending on Twitter.

Of course, one might wonder if maybe that was the point. What happened on stage in the moments after Harvey reappeared on live TV to utter the words "I have to apologize" as Miss Colombia Ariadna Gutierrez's smiles and air kisses turned into nervous laughter and made for some of the most dramatic TV of the year. Harvey sheepishly announced that a horrible mistake had been made: In fact, Miss Philippines Pia Alonzo Wurtzbach was the winner and Gutierrez was the runner-up.

Cameras panned to reveal genuine looks of confusion and horror on both women's faces as they realized what had happened, and what would happen still: One would be forced to give up the title she'd been given and the other would be forced to take it from her.