European Tour: Pelley promises prize money and 'players first'

A whirlwind is blowing through the European Tour in the shape of its new boss Keith Pelley. The 51-year-old Canadian has been in charge for three months since succeeding George O'Grady and is intent on radical changes, with the aim of making the tour a "viable alternative to the PGA Tour". Pelley spoke at length publicly for the first time before the season-ending DP World Tour Championship in Dubai, his energy and ambition more than evident as he addressed the assembled media.