Why Tiger Woods isn't trendy, but Rickie Fowler is

While he may not have won a major since 2008 -- or any PGA Tour title since 2013 -- Tiger Woods is still by far and away the most recognizable golfer in the United States, according to a new report. Despite the emergence of young, marketable players like Rickie Fowler and daJorn Spieth, Woods remains much better known than the game's new stars. Repucom, a company that analyzes and provides market data, found that 97% of Americans are aware of who Woods is, compared to just

Bubba Watson secures World Challenge success

Bubba Watson finished his year on a high with victory in the Hero World Challenge in the Bahamas. The American started the final round two shots ahead of Paul Casey but as the Englishman fell back, Watson maintained his challenge. He had two birdies in his first three holes and ended with a round of 66 for a 25-under total American Patrick Reed was second, three shots behind, with Rickie Fowler third. Watson, the two-time Masters champion, only came into the field after Australian Jason Day withdrew. The tournament, hosted by Tiger Woods, featured an exclusive 18-man field and although it offered world ranking points, it is not an official PGA Tour event

European Tour: Pelley promises prize money and 'players first'

A whirlwind is blowing through the European Tour in the shape of its new boss Keith Pelley. The 51-year-old Canadian has been in charge for three months since succeeding George O'Grady and is intent on radical changes, with the aim of making the tour a "viable alternative to the PGA Tour". Pelley spoke at length publicly for the first time before the season-ending DP World Tour Championship in Dubai, his energy and ambition more than evident as he addressed the assembled media.