E-commerce giant Flipkart came out with a new brand licensing initiative to ease the process for international brands entering India and offering consumers more authentic and branded merchandise.
In "a first of its kind" arrangement in the industry, Flipkart has tied up with Viacom 18 for the licensing of three large brands -- Teenage Mutant Ninja Turtles, Spongebob Squarepants and Peanuts -- for sellers.
Global brands are constantly looking to partner with the most competent manufacturers across categories, and Flipkart wants to become the licensing platform that connects these brands to the most deserving sellers in India, it said.
The brands' "core pain points" like fakes and lack of transparency on retail sales can be addressed effectively through Flipkart's "superior analytics system and the tight control" it keeps on product quality, the company said.
In addition, Flipkart's expertise across 70 plus product verticals will allow the company to offer these brands a more innovative approach towards merchandising and sales, it said in a release here.
The sellers, in turn, will have the opportunity to create a better experience for buyers, by assuring them quality of authentic products and differentiating themselves from the clutter on the marketplace, it said further.
Showing posts with label Flipkart. Show all posts
Showing posts with label Flipkart. Show all posts
Monday, December 28, 2015
Flipkart ties up with Viacom 18 to get more international brands to India
E-commerce giant Flipkart came out with a new brand licensing initiative to ease the process for international brands entering India and offering consumers more authentic and branded merchandise.
In "a first of its kind" arrangement in the industry, Flipkart has tied up with Viacom 18 for the licensing of three large brands -- Teenage Mutant Ninja Turtles, Spongebob Squarepants and Peanuts -- for sellers.
Global brands are constantly looking to partner with the most competent manufacturers across categories, and Flipkart wants to become the licensing platform that connects these brands to the most deserving sellers in India, it said.
The brands' "core pain points" like fakes and lack of transparency on retail sales can be addressed effectively through Flipkart's "superior analytics system and the tight control" it keeps on product quality, the company said.
In addition, Flipkart's expertise across 70 plus product verticals will allow the company to offer these brands a more innovative approach towards merchandising and sales, it said in a release here.
The sellers, in turn, will have the opportunity to create a better experience for buyers, by assuring them quality of authentic products and differentiating themselves from the clutter on the marketplace, it said further.
Wednesday, December 23, 2015
Flipkart backs mobile gaming startup
Mobile gaming firm Mech Mocha has raised an undisclosed amount of seed funding from e-commerce major Flipkart and seed-stage investor Blume Ventures. Flipkart has been active in the mobile gaming space after having backed offline gaming startup MadRat Games last year in November.
The Bangalore-based firm plans to use fresh funds to scale up team and build multiple games for the Indian market as well as develop a back-end platform which would include social and payments solutions for their games. Mech Mocha's first game was called 'Puppet Punch', which the company claimed clocked 100,000 downloads in its first four days of launch earlier this year. It recently acquired exclusive rights of the upcoming movie, 'Chhota Bheem - Himalayan Adventure', based on the popular cartoon character in India to create games around it.
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